Nov 22, 20212 min readThe anatomy of an absolute unitHave you even been scrolling on a brands social media and been really impressed? So impressed that you not only follow, but send the post...
Nov 15, 20213 min readI wanna be part of that! What video streaming platform V Live does so right when it comes to digital communities. For the uninitiated (you’re missing out!) V Live...
Nov 15, 20212 min readIf you’re not contributing, what are you doing?Consumers of content fall into two categories active and passive. Passive folks are often given the unflattering name of ‘lurkers.’ Maybe...
Nov 8, 20212 min read#TikTokMadeMeBuyIt "But I saw it on TikTok…" a phase you've perhaps heard echo off an empty shelf at a suburban Chemist Warehouse from a despondent customer...